OPEN RUN, Rappers compete 2 on 2

B/R blows up the traditional All Star Saturday night by having hip-hop’s biggest hoopers competing in a first-of-its-kind, 2X2 showdown for the ages, a  matchup with chart-topping artists Quavo and Jack Harlow team up against 2 Chainz and Lil Baby in a competitive game to 21 during NBA All-Star Weekend.

We were tasked with developing the Brand Identity, and supporting system for the show. As part of the branding package we were involved in all aspects concerning design including  uniforms, court design, merchandise, social promotions and the GFX Broadcast package.

Photography: John Nowak / Bleacher Report