The World’s best athletes smoke weed
While marijuana has an old-school stigma in sports, the majority of professional athletes smoke weed, with some athletes playing while medicated. NBA and NFL veterans blazed with B/R to discuss the changing times and the shifting opinion on cannabis culture in sports.
A custom, mobile-first experience was designed to pace users through a mix of content including round table discussions, impactful quotes, infographics and more. Distinctive blacklight themed illustrations by Grveyardshft were incorporated throughout the experience and social extensions.