Branding a community of sneakerheads

We relaunched the B/R Kicks brand with one goal in mind: properly reflect the young, vibrant culture of sneakers, but with an approach that shattered the myth that fashion is exclusive. Design elements were developed that felt integral to how our audience interacts with streetwear and kicks. Custom emojis and doodles are universally used across branding applications, from live events to social graphics. The logotype embodies a sense of unity and imperfection in an earnest attempt to have design create a sense of community.